The essence of insurance is the distribution of risk. Barbon was not one to idly watch others' houses burn. He operated his own fire brigade and diligently ensured the safety of the insured houses. This was because the safety of the houses was directly linked to his own profits. Thus, the inception of firefighting as a public service was essentially born from an entrepreneur's ambition. The London model spread throughout Europe, with fire insurance companies subsequently being established in cities like Hamburg and Paris. Barbon's business model became the seed for the vast industry of insurance. This was because numerous merchants, witnessing the success of fire insurance, expanded their businesses into various other fields. Life insurance and marine insurance were also business models that emerged by following the example of Barbon's success.